We
marketers talk a lot about growing the top of the funnel -- you know, getting
as much traffic as possible to your website. So, how do you fill the top of
your funnel so it’s practically overflowing? Time and again, social media and
SEO take the inbound marketing cake. But for marketers with limited time and
money, SEO and social media often become competing priorities. I mean, it’s not
like you necessarily have all the resources in the world to throw your full
weight behind SEO and social media. And the thing is, it’s usually better to do
one thing well than two things, well, not well.
