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Link Building |
Link building
is an important search engine
marketing activity because links
help generate traffic
and improve search engine rankings.
To the search engines, links are viewed, to some degree, as votes of approval between websites. When Website ‘A’ links to Website
‘B’, the search engines
give credit to Website ‘B’. If several
other
websites also link to
Website ‘B’, the search
engines begin to view Website ‘B’ as an authority and
thus, a good website to display for a given topic.
